Sponsor Festival Betances

Festival Betances is Back and Celebrating 50 years!

July 15, 2023

Plaza Betances, 100 W. Dedham St., South End, Boston

For five decades, Festival Betances has been a highlight in New England’s Latinx community and a staple on Boston’s Summer Calendar. IBA is thrilled to bring together our community and our neighbors from the South End, Greater Boston, and beyond to celebrate Latinx music and culture.

This year Festival Betances is, Salsa en el 23 - Celebrating 50 years of Festival Betances!

Featuring top Puerto Rican and Latinx artists along with family-friendly events, including: a parade, traditional cuisine, arts and crafts, Dominos, children’s activities like face painting and inflatables, and other treats that highlight the diversity of Latinx culture.

We expect to once again bring together a multicultural audience that is at least 3,000 strong!

Don’t miss your chance to sponsor and be a part of this historic event in the heart of Boston!

About Festival Betances

Festival Betances has become a staple in New England’s Latinx community and the Boston summer festival season. Every year the in-person event has drawn a 3,000-person multicultural audience. The last two virtual Festival Betances celebrations had over 60k viewers, 43% of those being specific to Massachusetts.

Through the years, Betances’ stage has seen multiple musical and dance performances, ranging from local and regional acts to international Latin music icons such as, Larry Harlow from Fania All Stars, Tony Vega, and Tito Rojas. The Festival is named after Ramón Emeterio Betances, a Puerto Rican patriot whose medical contributions benefited Latin America, the Caribbean, and the United States. He also became a leader in awakening national consciousness in Puerto Rico, and is considered one of the foremost intellectuals of the 19th century.

What is Festival Betances?

IBA’s Festival Betances is the oldest and largest Latinx music and arts celebration in New England. Each year, Festival Betances features a performance lineup of top Puerto Rican and Latinx artists alongside family-friendly events such as a parade, traditional cuisine, arts and crafts, children’s activities like face painting and inflatables, and other treats that highlight the diversity of Latinx culture.

When and where does Festival Betances take place?

Saturday, July 15th, 2023 at IBA’s Plaza Betances in the South End.

Who attends Festival Betances?

IBA’s Festival Betances primarily serves over 1,200low-income, predominantly Latinx residents of IBA’s affordable housing community. Participants vary in age from children to senior citizens. Festival Betances also engages the larger New England Latinx community and non-Latinxs who are diverse by age, gender, race, and socioeconomic status. It is essential to IBA that all Festival Betances events are accessible and relevant to the Latinx heritage of the surrounding affordable housing community. As such, all Festival Betances events are bilingual(Spanish/English) and free to the public, removing linguistic, cultural, and economic barriers to arts experiences and education.

Who supports Festival Betances?

Individual donors and key IBA community andcorporate partners alike support IBA’s FestivalBetances. 2022 financial sponsors included:


Blue Cross Blue Shield

Boston University Medical Campus

Davis Square Architects

East Boston Neighborhood Health Center

Empire Loan Foundation

Klein Horning LLP

Maloney Properties Inc.

Senior Whole Health

State Street Foundation


Boston Children’s Hospital

Dana-Farber Cancer Institute

Eastern Bank Charitable Foundation

South End Community Health Center

Goya Foundation

Longwood Security

Point32Health Foundation


What are the advantages of sponsoring Festival Betances 2023?

Sponsors enjoy a variety of benefits by supporting Festival Betances, including:





Your brand will shine in front of a diverse Latinx audience of all ages that will come to enjoy Festival Betances 2023.

Your sponsorship will be acknowledged throughout Festival Betances! Check out our Sponsorship Levels on the next page to see how you’ll be featured.

Because the State of Massachusetts is just as invested in our community as you, your sponsorship is eligible to receive a 50% State tax credit.

Become a part of this history-making celebration!

For more information, please contact Jennifer Lopez at Jennifer@ibaboston.org or (617) 535-1762