Sponsor Festival Betances

Festival Betances is Back – En Vivo!

July 16, 2022

Plaza Betances, 100 W. Dedham St., South End, Boston

For five decades, Festival Betances has been a highlight in New England’s Latinx community and a staple on Boston’s Summer Calendar. After two years of virtual festivals, IBA is thrilled to bring together our community and our neighbors from the South End, Greater Boston, and beyond to celebrate Latinx music and culture.

This year Festival Betances, From Bomba to Reggaeton, will take us on a journey from traditional and folkloric Afro-Caribbean rhythms to contemporary urban beats. Featuring top Puerto Rican and Latinx artists along with family-friendly events, including: a parade, traditional cuisine, arts and crafts, a greased pole competition (el palo encebao), children’s activities like face painting and inflatables, and other treats that highlight the diversity of Latinx culture.

We expect to once again bring together a multicultural audience that is at least 3,000 strong!

Don’t miss your chance to sponsor and be a part of this historic event in the heart of Boston!

About Festival Betances

Festival Betances has become a staple in New England’s Latinx community and the Boston summer festival season. Every year the in-person event has drawn a 3,000-person multicultural audience. The last two virtual Festival Betances celebrations had over 60k viewers, 43% of those being specific to Massachusetts.

Through the years, Betances’ stage has seen multiple musical and dance performances, ranging from local and regional acts to international Latin music icons such as, Larry Harlow from Fania All Stars, Tony Vega, and Tito Rojas. The Festival is named after Ramón Emeterio Betances, a Puerto Rican patriot whose medical contributions benefited Latin America, the Caribbean, and the United States. He also became a leader in awakening national consciousness in Puerto Rico, and is considered one of the foremost intellectuals of the 19th century.

Sponsor Advantages





Contributing to 92% of the city’s population growth since 1980, Latinxs comprise 20% of Boston’s population (12% of MA’s.)* Boston Indicators argues Latinxs are critical to the city’s prosperity, both as a source of human capital (14% of the workers in Suffolk County) and the opportunities they create (10% of Boston’s business owners.)

*U.S. Census 2020

Your brand will shine in front of a diverse Latinx audience of all ages that will come to enjoy the traditional Afro-Caribbean rhythms of Bomba to the modern urban beats of Reggaeton. We also anticipate increasing our reach to include our South Boston neighbors and others.

Because the State of Massachusetts is just as invested in our community as you, your sponsorship will receive a 50% State tax credit.

Become a part of this history-making celebration!

For more information, please contact Elizabeth Maddock at Elizabeth@ibaboston.org or (617) 535-1719